CRED
Three original video series built to make finance accessible and position CRED as a credible voice in money and entrepreneurship. 700,000 views. 7 million reach.
Content IP
Social Media
Strategy
Executed while leading the content studio at Supari Studios.
THE BRIEF
CRED wanted to establish genuine authority in finance and entrepreneurship. Not just visibility. The brief was original content that felt editorial rather than branded, built around credible voices, and delivered consistently enough to build a real YouTube presence.
WHAT WE DID
We developed three original video series for CRED's YouTube channel. On the Money, an IP that broke down the economics and hidden finances behind popular industries, sports, products, and pop culture. My Two Cents, a rotating series with voices from the creator economy. The Long Game, featuring respected former cricketers. All three sat in the infotainment space: genuinely useful content in CRED's tone; sharp, considered, never patronising about money. Each episode ran to approximately ten minutes, designed for sustained viewing.
THE OUTCOME
The series accumulated over 700,000 views, 24,000 hours of watch time, and reached more than 7 million people. A 96.7% likes ratio, over 1,000 comments, and 4,400 new subscribers reflected the quality of the editorial approach.
700K+
7M+
24K+
