For Money Heist we built the campaign around the fans. A film dedicated to the Indian fandom. A nationwide graffiti activation across major cities. A social-first gamified experience involving influencers. Each element worked independently and amplified the others. For Namma Stories we created an anthemic music video featuring four prominent South Indian artists — each performing in their own language about the cultural contribution of their region. The visual treatment for each artist was distinct and rooted in local references while the film held together as a single coherent piece. Namma Stories won a Drum Award.